Our Mission

To bring over 20 years’ business development experience both to promote growth in businesses in Atlantic Canada and also to assist overseas businesses to a successful entry into the Maritimes market by working in partnership with client companies, always with utmost integrity, to deliver projects to their satisfaction and to achieve appropriate return on investment.

Our Vision

To contribute to the on-going economic development of Nova Scotia and the Maritimes through the growth of Business Connex clients.

Kirsten Laing

Founder & CCO (Chief Connecting Officer)

Business Connex was started by Kirsten Laing in June 2017 following the family’s move to Nova Scotia from Scotland in 2016. With over 20 years’ business development experience working both for government agencies and private industry in Scotland and internationally, Kirsten wanted to use this knowledge to support businesses and organisations in her new home and community.

Following graduation with an honours degree in Tourism Management, Kirsten spent the first 5 years of her working life at Scottish Trade International (STI), part of Scottish Enterprise, a government body tasked with the promotion of Scottish trade and industry. This involved working with small to medium-sized businesses to develop export markets within the Americas, with a particular remit in the oil and gas industries. Kirsten led a number of trade missions and participated at a range of exhibitions in Brazil and Argentina, as well as regularly attending Offshore Europe and OTC in Houston.

From STI, Kirsten joined her parents’ tour operator/receptive agency business, putting her tourism degree to good use as Business Development Manager. During her 3 years’ in the business, she worked with client accounts in both the UK and USA, initiated new market development within Scandinavia as well as developing further business experience from the challenges associated with any small family-run company.

Following her engagement and subsequent marriage, Kirsten took up a position with a print distribution and fulfilment company, initially to provide maternity leave cover and thereby enhancing her logistics skills, before moving back to a business development and sales remit as Client Account Sales Manager, a post specially created for her, as the company wished to retain and make better use of her qualifications.

After the birth of her second child, Kirsten took a career break, but during this time, she not only undertook a number of voluntary roles, but also became a Partylite consultant, regularly taking the top sales spot, not only within her unit but also regionally.

A change of job for her husband meant a move to Aberdeen for the family and this saw a return not only to work after Kirsten’s career break, but also to the oil and gas industry, firstly with Aker Solutions and then a full-time position as Project Co-ordinator with the newly formed Oil and Gas Innovation Centre (OGIC), a Scottish Government initiative, linking academia and private industry. After a number of months working in her new post, Kirsten found it lacked challenge. Keen to get her career back on track and with the full support of her CEO at OGIC, she moved to Project Manager status and thoroughly enjoyed this role, despite its demanding nature, until the family was presented with the opportunity to move to Canada, a challenge both daunting and exciting in equal measure, but one not to be missed.


International Trade

Whether you are a company based in Canada looking to develop your business overseas, or based abroad and looking to develop your business here in Canada, Business Connex can support you...

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Innovation, collaboration and international trade go hand in hand. The wealth of academic excellence and facilities along with a strong collaboration between industry, government and academia result in Nova Scotia being a great location to support your innovation development...

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Business Development Support

Business Connex can also provide general BD support to allow you to grow your existing client base or assist you to develop new client avenues...

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